In today’s digital landscape, social media marketing (SMM) has become a cornerstone for businesses looking to increase their online presence. As a reseller, it’s crucial to not only offer your clients the best services but also understand how to analyze SMM performance. By tracking the right metrics, you can provide valuable insights and improve your reselling strategies. In this blog, we’ll explore the key metrics every reseller should track and how to leverage them for success. 1. Engagement Rate Engagement rate is one of the most critical metrics in SMM. It reflects how much users are interacting with the content. High engagement indicates that the audience finds the content relevant and compelling. As a reseller, you should pay attention to the likes, shares, comments, and clicks on posts. The engagement rate helps determine the overall effectiveness of SMM campaigns, highlighting what works and what doesn’t. How to Calculate: (Engagements ÷ Impressions) x 100 = Engagement Rate A